For the Series B SaaS founder:
Get what's in your head into every room you're not in
Customer research as a live app. Your teams make decisions from the same evidence, without checking with you.
Your last research engagement produced a PDF. Your team produced a shrug.
Your last research engagement produced a PDF.
Your team produced a shrug.
You knew you couldn't keep guessing. But today that expensive report sits in your Google Drive, gathering dust.
When it arrived, your teams might have said they were excited to dig in.
They probably were, until they saw it.
Then they quietly filed it away and hoped no-one would ever ask them to do anything with it.
What you got was a report structured around what the consultant found…
…not around what your teams needed to do with it.
So what would it look like if your research was built the other way around?
You knew you couldn't keep guessing. But today that expensive report sits in your Google Drive, gathering dust.
When it arrived, your teams might have said they were excited to dig in.
They probably were, until they saw it.
Then they quietly filed it away and hoped no-one would ever ask them to do anything with it.
What you got was a report structured around what the consultant found…
…not around what your teams needed to do with it.
So what would it look like if your research was built the other way around?
An interactive app that gives you what
you should have got in the first place
Personalised for every team
Your teams select their role, see what they need, and stop building on assumptions.
Personalised for every team
Your teams select their role, see what they need, and stop building on assumptions.
Gets out of the way
Your teams already know what they want to do, the system makes it as easy as finishing the thought.
Always traceable
Every finding is a click away from the customer quotes that generated it. Nothing is summarized away.
Built to answer your team's GTM questions
Positioning Mirror
Where are we misaligned?
See where your story and your customers' story diverge so you stop spending money on positioning that's actively working against you.
Your Customer's Journey
Who are we building for?
Your customer's story, animated end to end. The customer stops being an abstract persona and starts being someone your teams have met.
Campaign-ready copy on day one
How do we persuade them?
Headlines, email subjects, and ad copy crafted by a senior copywriter from your customers' own words.
Built to answer your team's GTM questions
What your teams will do (without you)
Wednesday
Your marketing lead Slacks you the new remarketing campaign. It targets customers who almost bought, using the exact language they used when they hesitated.
You ship it without opening a doc or joining a meeting.
Friday
Your AE pre-empts an objection on a call: "We tried something like this before and it didn't stick."
They know it's about change management, not features. They handle it without you.
They walk through your onboarding live. You find out when the contract lands.
Next week
Your PM sends you the new feature proposal. It opens with direct customer quotes: what's going wrong, what they need, and what they're really asking for. You read it once.
You'd already seen the quotes. You type 'approved' and close the tab.
Customer research isn't cheap.
But neither are the decisions made without it
Only you know whether this is something you need.
But there are signs your teams' customer insight is costing you:
- You're still pulled into deal reviews because you're the only one who knows the customer fluently
- Product just shipped a feature three customers asked for, and none of them are using it, because what they asked for wasn't what they needed
- You lost a deal last quarter and the post-mortem said "competitive pressure", but nobody can tell you what the competitor did better
- Marketing is A/B testing headlines written from internal assumptions, because nobody has the actual language your customers use when they're deciding
- Two teams just had the same argument about your best customer, and both cited different data, because there's no single source of truth for what customers experience
This isn't the right fit if:
- —Nobody on your team is asking "what do customers want?" because they already know, and the metrics agree
- —Campaigns launch without rounds of approval, roadmap debates resolve in one meeting, and sales never needs you on calls
- —You're Seed/Series A and still iterating on ICP and product
- —You've already systematised customer knowledge: There's a single source of truth your teams actually use, and it works